The Science
What’s actually inside the system.
Seven products, six engineered pH stages, two peptides, a 10-amino-acid complex, a silicon-bonded plant protein, premium cationic conditioning. This is what makes Oli G different at the molecular level — verified ingredient by ingredient from the formulation lab.
Open the cuticle. Close the cuticle.
Hair’s cuticle behaves like overlapping scales. Alkaline pH opens it; acidic pH closes it. Oli G engineers a full alkaline-to-acidic cycle across the system so peptides and proteins deposit at the right moment, then get sealed in. Plus AquaLush — the weekly alkaline intensive that floods the open cuticle.
Seven formulas. One verified system.
Each product’s pH and headline actives are pulled directly from the formulation lab’s MSDS. Nothing here is marketing copy laid over a black box — it’s what’s actually in the bottle.
Pure Detox Clarifying Shampoo
- Disodium EDTA — the chelating agent that distinguishes a true clarifier from a regular shampoo. Binds mineral deposits from hard water.
- Sodium Laureth Sulfate + Cocamidopropyl Betaine — primary cleanse buffered by amphoteric co-surfactant.
- Built for: pre-color, pre-bleach, hard water, post-swim, periodic deep-cleanse reset. Not a daily.
Total Refresh pH Balancing Shampoo
- Sodium C14-16 Olefin Sulfonate — milder primary surfactant (not SLS / SLES). Color-friendly daily cleanse.
- Dual plant protein: Hydrolyzed Quinoa (penetrates) + Hydroxypropyltrimonium Hydrolyzed Soy Protein (cationic, deposits at damage sites).
- Marula seed oil + dual conditioning polymers — Polyquaternium-7 + Polyquaternium-10 buffer the cleanse.
Total Refresh pH Balancing Conditioner
- Behentrimonium Methosulfate — one of the gentlest, most premium cationic conditioners available in professional haircare.
- Amodimethicone — conditioning silicone with high affinity for damaged hair sites (deposits where needed).
- Marula seed oil + shea butter on a fatty alcohol slip base. Same dual plant protein as the shampoo — continuity by design.
Atomic Hair Repair Leave-In
- SH-Oligopeptide-78 + Biotinoyl Tripeptide-1 — dual peptide system, where most repair masks use one.
- Hydrolyzed Vegetable Protein PG-Propyl Silanetriol — silicon-bonded plant protein. Deposits at the cuticle better than free hydrolyzed protein.
- 10-amino-acid complex + Sodium PCA + Sodium Lactate — comprehensive hydration and resilience layer.
Chemical Addiction Peptide Bonding Spray
- Biotinoyl Tripeptide-1 + same 10-amino-acid complex as Atomic — the second peptide touchpoint, post-styling.
- Coconut + avocado oil + Vitamin B5 (Panthenol) — botanical conditioning complex for softness and shine.
- Dimethicone family (Dimethiconol, Dimethicone PEG-8 Meadowfoamate) — lightweight thermal smoothing during heat styling.
Renew Porosity Balancing Oil
- Jojoba oil — the closest plant analog to scalp sebum. Compatible at scalp and length.
- Vitamin E + Vitamin A — antioxidant and conditioning support borrowed from skincare formulation.
- Biotinoyl Tripeptide-1 + Aminodimethicone — peptide repair in an oil format. Compatible with color, bleach, gloss formulas.
AquaLush Peptide Fiber Mask
- Biotinoyl Tripeptide-1 + Hydrolyzed Keratin — peptide deposit plus protein bedding for the open cuticle.
- 10-amino-acid complex + Silk Amino Acids — expanded amino acid bed (Arginine, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Aspartic Acid).
- Avocado oil + Murumuru seed butter + Apigenin + Oleanolic Acid — botanical lipid intensive. Replaces conditioner once a week.
How the system compares to the category.
Category-level positioning. Not a comparison to any one brand by name — a comparison to the defaults the rest of the bond-repair and peptide-haircare category settles for.
| Dimension | Oli G | Typical category default |
|---|---|---|
| Peptide system | Dual: SH-Oligopeptide-78 + Biotinoyl Tripeptide-1 | Single peptide |
| Protein technology | Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (silicon-bonded) | Free hydrolyzed protein |
| pH engineering | 5-stage alkaline-to-acidic cycle plus weekly alkaline flood | Single-product pH targeting |
| Lipid replacement | Jojoba oil (sebum analog) + skincare-inspired vitamin complex | Light dimethicone surface coating |
| Conditioning | Behentrimonium Methosulfate — premium cationic | Behentrimonium Chloride / BTMS-50 blends |
| Daily use | Every wash, no rest period required | Treatment protocol with rest windows |
| Amino acid layer | 10-amino-acid complex + Sodium PCA + Sodium Lactate | Limited or absent |
| Texture flex | Calibrated dosing for Type 1 through Type 4; relaxer + protective-style protocols | Same dosing across textures |
| Service compatibility | No protocol gap; safe immediately post-service | Often requires waiting windows |
Service-paired sequences.
Stylists working in Oli G use the system in specific orders for specific services. Here’s how to sequence it.
Pre-color or pre-bleach prep
The right cleanse before chemical service means cleaner lift, better deposit, and longer-lasting results.
- Pure Detox — removes product, mineral, and oil buildup that blocks even lift.
- Towel out, no conditioner — the service is the next step.
- Post-service: Atomic on damp hair, then Chemical Addiction before any heat.
Post-bleach recovery
Bleached hair needs peptides starting immediately, not on a delay.
- Day-of: Atomic on damp hair before any styling.
- First wash after service: Total Refresh Shampoo + Conditioner (sulfate-free, pH-matched).
- Daily: Atomic on damp, Renew on ends, Chemical Addiction before heat.
Post-relaxer protocol
Relaxed hair needs full system support while the cuticle re-sets over 2–3 weeks.
- First wash: Pure Detox + AquaLush as conditioning step.
- Daily: Atomic on damp hair, Renew nightly on ends.
- Week 3+: standard Total Refresh + Atomic + Renew daily routine.
Post-keratin care
Keratin-treated hair needs sulfate-free maintenance and no clarifying for the first weeks.
- Wait 48–72h post-service before any product.
- Daily: Total Refresh Shampoo + Conditioner (sulfate-free, safe).
- Skip Pure Detox until week 3+. Use Atomic + Renew for daily repair.
Hard water markets
Mineral buildup is one of the most common, underdiagnosed causes of dullness and unresponsive hair.
- Weekly: Pure Detox as the wash — Disodium EDTA binds the minerals.
- Follow with Total Refresh Conditioner (pH 3.5–4.5) to close the cuticle.
- Daily: Atomic on damp, Chemical Addiction before heat.
Braids, twists, locs, sew-ins
The system flexes for clients in long-term protective styles — scalp care, end care, takedown.
- Weekly: Pure Detox with a scalp brush — lifts buildup without disturbing the install.
- Daily: Renew on exposed ends. Atomic diluted in a spray bottle for natural hair where exposed.
- Takedown: Pure Detox + AquaLush 10 min + Atomic on damp + Renew on ends.
The line, behind the chair. Or behind your counter.
Oli G is sold through salons, distributors, and the Oli G Pro site. Stylist accounts, distributor inquiries, and salon backbar pricing are all available.