The Science
What’s actually inside the system.
Seven products, six engineered pH stages, two peptides, a 10-amino-acid complex, a silicon-bonded plant protein, premium cationic conditioning. This is what makes Oli G different at the molecular level — verified ingredient by ingredient from the formulation lab.
Open the cuticle. Close the cuticle.
Hair’s cuticle behaves like overlapping scales. Alkaline pH opens it; acidic pH closes it. Oli G engineers a full alkaline-to-acidic cycle across the system so peptides and proteins deposit at the right moment, then get sealed in. Plus AquaLush — the weekly alkaline intensive that floods the open cuticle.
Seven formulas. One verified system.
Each product’s pH and headline actives are pulled directly from the formulation lab’s MSDS. Nothing here is marketing copy laid over a black box — it’s what’s actually in the bottle.
Pure Detox Clarifying Shampoo
- Disodium EDTA — the chelating agent that distinguishes a true clarifier from a regular shampoo. Binds mineral deposits from hard water.
- Sodium Laureth Sulfate + Cocamidopropyl Betaine — primary cleanse buffered by amphoteric co-surfactant.
- Built for: pre-color, pre-bleach, hard water, post-swim, periodic deep-cleanse reset. Not a daily.
Total Refresh pH Balancing Shampoo
- Sodium C14-16 Olefin Sulfonate — milder primary surfactant (not SLS / SLES). Color-friendly daily cleanse.
- Dual plant protein: Hydrolyzed Quinoa (penetrates) + Hydroxypropyltrimonium Hydrolyzed Soy Protein (cationic, deposits at damage sites).
- Marula seed oil + dual conditioning polymers — Polyquaternium-7 + Polyquaternium-10 buffer the cleanse.
Total Refresh pH Balancing Conditioner
- Behentrimonium Methosulfate — a premium cationic conditioner that helps support smoothness, softness, and manageability.
- Amodimethicone — conditioning silicone with high affinity for damaged hair sites (deposits where needed).
- Marula seed oil + shea butter on a fatty alcohol slip base. Same dual plant protein as the shampoo — continuity by design.
Atomic Hair Repair Leave-In
- SH-Oligopeptide-78 + Biotinoyl Tripeptide-1 — dual peptide system, where most repair masks use one.
- Hydrolyzed Vegetable Protein PG-Propyl Silanetriol — silicon-bonded plant protein. Deposits at the cuticle better than free hydrolyzed protein.
- 10-amino-acid complex + Sodium PCA + Sodium Lactate — comprehensive hydration and resilience layer.
Chemical Addiction Peptide Bonding Spray
- Biotinoyl Tripeptide-1 + same 10-amino-acid complex as Atomic — the second peptide touchpoint, post-styling.
- Coconut + avocado oil + Vitamin B5 (Panthenol) — botanical conditioning complex for softness and shine.
- Dimethicone family (Dimethiconol, Dimethicone PEG-8 Meadowfoamate) — lightweight thermal smoothing during heat styling.
Renew Porosity Balancing Oil
- Jojoba oil — the closest plant analog to scalp sebum. Compatible at scalp and length.
- Vitamin E + Vitamin A — antioxidant and conditioning support borrowed from skincare formulation.
- Biotinoyl Tripeptide-1 + Aminodimethicone — peptide repair in an oil format. Compatible with color, bleach, gloss formulas.
AquaLush Peptide Fiber Mask
- Biotinoyl Tripeptide-1 + Hydrolyzed Keratin — peptide deposit plus protein bedding for the open cuticle.
- 10-amino-acid complex + Silk Amino Acids — expanded amino acid bed (Arginine, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Aspartic Acid).
- Avocado oil + Murumuru seed butter + Apigenin + Oleanolic Acid — botanical lipid intensive. Replaces conditioner once a week.
Why the Oli G system works.
Healthy-looking hair depends on more than one repair moment. Oli G is built around a full routine: cleanse away buildup, balance pH, protect the cuticle, support repair, replenish softness, and finish with shine. Each formula has a clear role, so your routine feels simple — not overcomplicated.
Removes buildup so treatments can work better
Mineral deposits, product residue, and hard-water scale sit between treatments and the hair fiber. Starting clean means every step after it lands where it should.
Supports the cuticle with pH-conscious care
Each formula is engineered to a specific pH window — so the cuticle opens to receive actives, then closes to hold them in place.
Helps prep hair before heat or chemical stress
A well-prepped hair fiber responds better to color, bleach, and heat. The system includes a clear pre-service step to support that.
Leave-in support for stressed strands
Atomic delivers a dual peptide system into damp hair on every wash — small enough to reach inside the fiber, not just coat the surface.
Softness, slip, shine, and smoother ends
Renew replaces the lipid layer that heat, color, and washing gradually strip away. It’s the step most routines leave out entirely.
Use what your hair needs, when it needs it
Start with one product or use the full system. AquaLush replaces conditioner once a week. Pure Detox resets when buildup builds up. The routine flexes with your hair.
Service-paired sequences.
Stylists working in Oli G use the system in specific orders for specific services. Here’s how to sequence it.
Pre-color or pre-bleach prep
The right cleanse before chemical service means cleaner lift, better deposit, and longer-lasting results.
- Pure Detox — removes product, mineral, and oil buildup that blocks even lift.
- Towel out, no conditioner — the service is the next step.
- Post-service: Atomic on damp hair, then Chemical Addiction before any heat.
Post-bleach recovery
Bleached hair needs peptides starting immediately, not on a delay.
- Day-of: Atomic on damp hair before any styling.
- First wash after service: Total Refresh Shampoo + Conditioner (sulfate-free, pH-matched).
- Daily: Atomic on damp, Renew on ends, Chemical Addiction before heat.
Post-relaxer protocol
Relaxed hair needs full system support while the cuticle re-sets over 2–3 weeks.
- First wash: Pure Detox + AquaLush as conditioning step.
- Daily: Atomic on damp hair, Renew nightly on ends.
- Week 3+: standard Total Refresh + Atomic + Renew daily routine.
Post-keratin care
Keratin-treated hair needs sulfate-free maintenance and no clarifying for the first weeks.
- Wait 48–72h post-service before any product.
- Daily: Total Refresh Shampoo + Conditioner (sulfate-free, safe).
- Skip Pure Detox until week 3+. Use Atomic + Renew for daily repair.
Hard water markets
Mineral buildup is one of the most common, underdiagnosed causes of dullness and unresponsive hair.
- Weekly: Pure Detox as the wash — Disodium EDTA binds the minerals.
- Follow with Total Refresh Conditioner (pH 3.5–4.5) to close the cuticle.
- Daily: Atomic on damp, Chemical Addiction before heat.
Braids, twists, locs, sew-ins
The system flexes for clients in long-term protective styles — scalp care, end care, takedown.
- Weekly: Pure Detox with a scalp brush — lifts buildup without disturbing the install.
- Daily: Renew on exposed ends. Atomic diluted in a spray bottle for natural hair where exposed.
- Takedown: Pure Detox + AquaLush 10 min + Atomic on damp + Renew on ends.
Ready to find the products your hair actually needs?
Start with the routine builder or explore the full Oli G system.