Total Refresh pH Balancing Shampoo

Cleanses gently. A milder primary surfactant — calibrated for every day, not heroics. Removes daily dirt, oil, and light styling product without stripping.

Holds your hair's natural pH. Formulated at 5.0–5.5, the slightly-acidic range that matches healthy hair. Cuticles stay flat. Color stays vibrant. Frizz stays calmer.

Conditions in the wash. Conditioning polymers lay flat against each strand for slip, softness, and tangle release before you reach for conditioner.

Replenishes during the wash. Marula oil and hydrolyzed botanical proteins put back what the cleanse takes out.

Healthy hair sits in a slightly-acidic range — about 4.5 to 5.5 on the pH scale. The cuticle lays flat in that range. Color stays put. Frizz stays quiet.

Most generic shampoos push pH well above that — alkaline territory, which lifts the cuticle, releases color, and roughens the strand. Daily exposure compounds. Hair gets duller, frizzier, less responsive over weeks.

Total Refresh is formulated at pH 5.0–5.5. It works with your hair's chemistry, not against it. That's the whole point of pH-balanced. Verified in formulation, every batch.

The actives we built around:

Never: parabens, phthalates, mineral oil, drying alcohols, or anything we wouldn't put on our own hair.

1. Saturate. Wet hair thoroughly with warm (not hot) water.
2. Lather. A coin-sized amount for short or medium hair, half-dollar for long. Work into the scalp first, then mid-lengths to ends.
3. Massage. Thirty to sixty seconds — long enough to clean, short enough for daily.
4. Rinse. Thoroughly. Cooler water at the final rinse helps the cuticle stay flat.
5. Follow. With conditioner, then Atomic Hair Repair Leave-In Treatment on damp hair.

Frequency — Daily, every wash day, for every hair type. No upper limit on use.

We made two shampoos. Hair needs both kinds of clean.

Total Refresh — Daily. The gentle wash. Calibrated for repetition, every wash day, every hair type.

Pure Detox Clarifying Shampoo — Weekly. The deep reset. For buildup, before color, after the beach, when daily isn't enough.

Use both. Total Refresh maintains. Pure Detox resets. Different jobs. One ritual that compounds.

The pH-balanced chemistry is the same across hair types; the cadence shifts by routine.

Type 1 and 2 (straight to wavy): Daily wash, the standard cadence. Every wash day, calibrated for repetition without stripping.

Type 3 (curly): Daily or every-other-day wash. Gentle on curl pattern; the conditioning polymers support tangle release before reaching for conditioner.

Type 4 (coily) and high-porosity: Weekly-wash routine by design. Total Refresh is the gentler weekly cleanse (use Pure Detox for clarifying buildup or pre-takedown reset). Pairs with AquaLush as the wash-day conditioning step on weekly-wash routines.

Color, balayage, keratin, relaxer — all safe at daily frequency. Total Refresh was formulated alongside stylists working across every hair type and every chemical service.

If your daily shampoo leaves hair stripped, squeaky, or thirsty by mid-day — the chemistry is wrong. Total Refresh is the chemistry done right.

We don't believe wellness stops at the body. The way you train, eat, hydrate, recover — your hair deserves the same intentionality. Total Refresh is the daily rhythm — the wash you don't think about because you trust it. The one that keeps showing up, every day, for every kind of hair.

Rooted in Miami. Bright, bold, multicultural, unfiltered. Built for momentum.

10.1oz / 300ml — The starter. Two to three months of daily use for most.

33.8oz / 1L — The pro size. Better per ounce. The salon shelf, the household stash, the year-of-daily-washes.

Trial size? Try the Total Refresh pH Balancing Shampoo Sachet — a 20ml single-use sachet for $1.

Total Refresh Shampoo is half of Step 04 Balance — the daily wash, paired with its matched Conditioner. Build the rest of the system:

• Step 01 · Cleanse: Pure Detox Clarifying Shampoo once a week for the deep clean.
• Step 02 · Protect: Chemical Addiction Peptide Bonding Spray before any heat or chemical service.
• Step 03 · Nourish: Renew Porosity Balancing Oil on dry hair.
• Step 04 · Balance (matched pair): Total Refresh pH Balancing Conditioner — the cuticle-closing daily seal.
• Step 05 · Restore: Atomic Hair Repair Leave-In Treatment on damp hair after every wash.
• Weekly intensive: AquaLush Peptide Fiber Mask weekly — the weekly intensive that replaces conditioner once a week.

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How often can I use it?
Every wash day. Total Refresh is the daily, designed for unlimited repetition. No "rest day" needed.

Color, keratin, relaxed — safe?
Yes, yes, yes. The pH 5.0–5.5 range protects color, preserves keratin, and is safe with relaxed hair across daily use.

What's the difference between this and Pure Detox?
Total Refresh is the daily, gentle wash. Pure Detox is the weekly, deep clarifier. Total Refresh maintains your hair's natural pH; Pure Detox temporarily lifts the cuticle to remove buildup. Use both, on different days.

Do I need a separate conditioner?
Total Refresh conditions in the wash with botanical proteins and polymers — many find it sufficient on its own for fine hair. For coarser, longer, or color-treated hair, follow with Total Refresh pH Balancing Conditioner and Atomic Leave-In.

Made where?
Formulated and bottled in Miami.